Ad Operations Specialist

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The Ad Operations Specialist will be responsible for managing and implementing online advertising campaigns for TechTarget, maximizing revenue and playing an integral role in the success of online advertising campaigns.  As part of the Operations team, the successful candidate will be highly detail oriented, well organized and proven at working under tight deadlines.

 

Essential Job Functions:   

  • Manage online media advertising campaigns; including deliverables collection, screenshot requests, ad trafficking implementation, and campaign reporting;
  • Serve as the main point of contact for online advertising banner campaigns, providing exemplary customer service to our internal and external clients;
  • Set up and confirm all creative media to ensure proper functionality, accurate placement, targeting and rotation;
  • Monitor, optimize and report on performance of banner campaigns;
  • Troubleshoot campaign delivery and technical issues with our customers, ad serving vendors, 3rd party technologies and internal departments;
  • Work with internal departments, to investigate & resolve technical issues
  • Recommend improvements to our trafficking workflow and quality assurance processes;
  • Provide professional customer service to our clients, sales, and product teams;
  • Support day-to-day operational issues of display advertising campaigns across the TechTarget network;

Knowledge, skills and abilities required:

  • Experience in online media trafficking with an industry standard ad-serving vendor (DoubleClick for Publishers/DFP - a plus) preferred but not required
  • Working understanding of  online ad-related technologies (e.g. JavaScript, Flash, IFrames, basic HTML, CSS, etc.) desired
  • Ability to multi-task; juggling multiple projects at one time with time sensitive deadlines.
  • Excellent written and verbal skills with the ability to communicate effectively on the phone, in person and via e-mail;
  • Self-motivated to quickly learn new technologies, applications and processes;
  • Demonstrated ability working towards issue resolution and/or project releases; in a deadline oriented environment;
  • Familiarity navigating and pulling reports from industry analytic dashboards a plus
  • Experience with 3rd party rich media vendors a plus (e.g. DFA, MediaMind, Atlas, Pointroll, Mediaplex)
  • Proficiency in MS Excel, Power Point & Word
  • Experience with Adobe InDesign & Photoshop preferred
  • Bachelor's degree is required


 

 
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