A General Manager is responsible for the operation of two or more Lacoste boutiques or outlets. The primary responsibility of this individual is to ensure that the sales and profit goals established are met and exceeded by hiring, training, and managing the performance of the retail stores staffs to Company standards of sales, customer service, merchandising, and operations.
PRIMARY JOB RESPONSIBILITIES:
Achieve and exceed the Companys sales plans for your boutiques or outlets.
Improve overall bottom line profitability by managing operational controllable expenses at all locations.
Recruit, hire, and train the most qualified management and sales teams.
Set goals and manage to expectations through clear communication of sales and customer service training programs; operational procedures; performance standards; dress code, and all other Company policies and procedures.
Manage by providing frequent feedback through coaching and performance reviews. Identify and develop associates with leadership or other skills for succession planning.
Lead store teams to drive sales through constant training and setting examples of outstanding customer service skills.
Analyze stores profit and loss results and identify opportunities for improvement through controllable expenses. Manage expenses (including payroll and hours scheduled) within planned budget. Maintain and reconcile petty cash funds.
Ensure that customer service expectations and sales goals are met and that your stores are always fully staffed with top performers.
Train new staffs in all aspects of their job duties and Company expectations including Winning Sales and Winning Clients programs. Provide ongoing coaching and training to existing staffs members to improve performance and develop associates.
Evaluate performance in sales, IPC (items per customer), and ADS (average dollar sales) by reviewing monthly productivity with each associate. Provide additional coaching when needed to meet these goals and address unsatisfactory performance promptly as outlined in the Managers HR P&P Manual .
Monitor client development by associates by reviewing client books, and ensure a client capture rate of 85% or greater for boutiques and 60% or greater for outlets for each customer who makes a purchase.
Implement visual directives and maintain standards of housekeeping as outlined in the District Managers Audit Report.
The General Manager will split his/her weekly schedule between their locations with at least one shift per week scheduled in each door.
Represent Lacoste by interacting with local community groups and mall management and generate good public relations to expand awareness of the brand. This includes hosting special events, sponsorships, participating in fashion shows and editorial placements as directed and with the express approval of corporate management.
Ensure proper receipt, selling, markdowns, and transfers of inventory for your stores.
Communicate merchandise sell-through information and customer feedback to Corporate by completing all required reports, and train management staffs to do the same.
Place reorders of in-stock products with the planning team as needed. Make requests for merchandise from bulk back stocks and fill-ins on fashion merchandise and accessories, as needed.
Protect store assets and inventory. Manage loss prevention and shrinkage by controlling theft and ensuring compliance with paperwork procedures.
SKILLS, EXPERIENCE AND OTHER REQUREMENTS:
At least two years of supervisory experience in the apparel industry with a proven track record of driving sales and excellence in customer service.
Full understanding of store operations and prior experience managing a retail location and a sales team.
Training, interviewing, planning, organizational, and performance management skills.
Computer skills to include a retail point-of-sale software system and Microsoft Word, Excel, and Outlook.
Must be able to lift, carry, or otherwise move objects weighing up to 15 pounds when merchandising sales floor using ladders or stairs.
CORE COMPETENCIES AND TRAITS
Sales and Goal Oriented Must have the ability to maintain and communicate companys commitment to goals, drive sales, and measure teams performance.
Leadership Abilities Can align and manage other team members to reach goals to support the strategic direction of the business.
Developmental and Training Skills The ability to recognize and recruit talent, delegate responsibility, and work with staffs and coach them to help them grow. Able to motivate staff and provide helpful, behaviorally specific feedback.
Performance Management Skills Must be able to take responsibility for ones own performance and all teams performance by setting clear goals and expectations, tracking progress against those goals, ensuring feedback, and addressing performance problems and issues promptly. Clarify expectations and provide resources and training needed to achieve goals.
Entrepreneurial: Take full ownership for every facet of the stores operation, and actively strive to achieve goals beyond the minimum level of performance. A self-starter who has the ability to work well without close supervision.